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- Rank without (so many) backlinks or complex SEO
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Our Web Based App Has Been Developed To Go Beyond Simple TFIDF…
…and provide you with the keywords and phrases that Google is actively looking for when it analyses your website content.Other TFIDF software simply assesses the current page 1 rankings and makes a note of the “TF” (Term Frequency) words and ratios them against the “IDF” (Inverse Term Frequency) words and gives it a score.
This approach can produce quite lame results because it is hoping that those that are ranking have optimized their content.
…BUT, and it’s a big “but”….
…it is just NOT RIGHT to assume that because those pages / posts are ranking on the 1st page of Google that they are optimized in terms of content.
“What’s a better solution, then?”
The only thing that is relevant are the ‘expert’ phrases that are associated with the phrase you want to rank for. Your post will need to contain the specific words and phrases that Google’s algorithm is actually looking for in determining relevance.
That’s exactly what our software tool does for you!
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Want More Information?
If you want to know the in’s and out’s of how Google uses TFIDF and how this tool will help you rank on Google and the other search engines, please read on as everything will be explained below.
What Is TFIDF (tf-idf)?
The Acronym TFIDF (also hyphened as TF-IDF) stands for term frequency–inverse document frequency. It is a phrase that sounds weird and complex. However, it is actually quite straight forward.
First the scientific explanation…. TFIDF is a numerical statistic or sum that is calculated in order to determine how important or prominent a specific word or phrase is within a web page.
Simple Definition Of TFIDF Where SEO is Concerned
The definition of TFIDF is an assessment of a web page or post to determine how valuable the content is by counting the number of the words and phrases that are related to the main phrase the page / post is written about compared against the other words.
It is a common view that if you publish a 1000 or 3000 word post, it will rank better on Google and the other search engines than a 500 word post for example. This may be the case, but it would not be due to the fact that there were more words.
The post that would rank the best would be the post that had the best TFIDF rating. That means, the post that has the highest word weighting factor or ratio of the term frequency compared against the inverse term frequency words such as “and, am, is, at (and other “stop words”)” as well as other words not related specifically to the main word / phrase.
TFIDF Explanation and Example
Now to make the understanding of this relevance process easily understandable so you can see how TF-IDF works to give you an SEO benefit. Let’s say someone entered the following search query into Google: -
What is the best electric guitar for heavy metal
With “Term Frequency”, the process counts the number of times individual words are entered in a post. For Google and the other search engines, they first analyse the “Term Frequency” to assess if those search query words “best” “electric guitar” and “heavy metal” are in the content. If they are not, those posts are eliminated from the displayed results. However, that still means that there are millions of results, so the search engines then need to analyse further. The search query is the basis of the displayed results.
In the past, the search engines just took the search engines just took account of the number of times the search phase appeared on a page (the weight of the term). However, people abused the process by keyword spamming their posts to achieve best relevance. As a result, Google adopted “Inverse Document Frequency”, which is the opposite to term frequency. In other words, any phrases or words that are not related to the meaningful words in the search query. Google then set a ratio for the “Term Frequency” words against the “Inverse Term Frequency” words. That enabled Google to determine if the post was mostly fluff or was rich in meaningful text.
From the search query “what is the best electric guitar for heavy metal”. The meaningful words, or the words of intent are “best, electric, guitar, heavy, metal”. The other 4 words “what, is, the, for” have no meaning to the main topic (with the possible exception to the word “what”). They are just there to join the meaningful words together in the sentence and are insignificant to the relevance of the search query. Those words are therefore assigned to the words that are cataloged within the “Inverse Document Frequency”. Now Google can determine the relevant text in the post against the non relevant text in the post against the specific search query.
How Does Google Assess TFIDF?
Google and the other search engines use TFIDF within their algorithms to determine relevance.
Google have taken this a step further though. We know from Google’s patent concerning the phrase-based indexing information retrieval system, that they have the capability to understand what the post is all about, and from that understanding, the algorithm searches for other expert words and phrases that are associated with the “Term Frequency” words. This is a huge understanding now for anyone looking to optimize their content to make it easier to rank in Google with lease effort. If you are able to expand on associated expert words and phrases from the “Term Frequency” words, Google will reward that because it already knows what those expert words and phrases are.
If you were to apply them to your content, your post would be seen as more relevant by the fact that your TFIDF quality score will sky rocket above others because the “Term Frequency” together with the “Associated Term Frequency” if we call it that will be exactly what Google is looking for.
If we go back to the search query: - What is the best electric guitar for heavy metal
A sample of just a few associated expert phrases might include these: -
|Words / Phrases Associate with Electric Guitar||Words / Phrases Associated with Heavy Metal|
|Electric guitar||Heavy Metal|
|Fender Telecaster||Psychedelic rock|
|Fender Squire||Acid rock|
|Gibson Les Paul||Distortion|
|Gibson Flying V||Guitar solos|
|Humbucking pickups||Black Sabbath|
|Electromagnetic Induction||Deep Purple|
|Single Coil Pickups||Van Halen|
|Lead break||Electric guitar|
|Power Chord||Guitar solos|
Why Bother With TFIDF? Is it Really Worth Bothering With?
Considering what has been written above. It is possible to outrank a page / post with a higher domain / page authority (page rank) but has a lower TFIDF rating than your page / post with a lower authority but higher TFIDF quality score. For this reason, it makes it essential to maximize your quality score because it means that you can rank higher for less backlink / marketing effort.
Smart SEO looks to rank on Google so that you get more traffic with least effort.
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